About Lake Effect Club

Lake Effect Club was dreamed up by three friends—two from Milwaukee, one who married in—who love design, storytelling, and this awesome city in equal measure.

We’re an architectural/interior designer, a director/producer, and a former fashion designer turned all-around creative. During the pandemic, we started imagining the types of places we’d want to stay, and how we could bring that feeling to Milwaukee: something colorful, thoughtful, and full of character.

A few years later, we found the right building—a 150+ year-old property—and brought it back to life with a thoughtful update, a mix of designer finds, local touches, new pieces and a whole lot of love.

We think Milwaukee is the greatest city on earth. This is our way of sharing it.

Come join the Club.

People are Saying…

“Staying at The Lake Effect was really wonderful. They were very proactive and accommodating. The location is great, and the place was super cute! Would definitely stay here again.”

— Leanne, Chicago

‘Each suite and their respective enclaves creates a kaleidoscope of personality…The colors are daring yet playful, enveloping yet approachable—and totally in tune with Milwaukee’s cool Midwestern light.

Milwaukee just made it on everyone’s 2026 travel bucket list.’

—Domino.com, February 2026

“Five Stars”

— Margaret and Corey, Michigan and California